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What kind of site is it?

This picks the layout you are shown and the directions it is offered in. A law practice and a SaaS are not choosing from the same shelf, so answering this first makes the next step shorter — three pairs, not a general tour.

• Personal brand You are the product — coach, consultant, tutor, photographer. Light Well · Blueprint · Warm Workshop 4 pairs · person-led →
• Local service business Trades, salons, clinics, cafés — people book you or visit you. Blueprint · Photographic · Light Well 4 pairs · image-led →
• Professional practice Regulated or advice-led — accountant, lawyer, architect, bookkeeper. Blueprint · Light Well · Warm Workshop 4 pairs · credential-led →
• Software A SaaS, an app, or a developer tool. Brutalist · Terminal · Data-dense 4 pairs · product-led →
• Shop You sell products — physical or digital. Photographic · Warm Workshop · Poster 4 pairs · image-led →
• Studio or agency You do the work for other businesses. Kinetic · Blueprint · Photographic 4 pairs · image-led →

Not on the list? The nearest one is close enough — the pairs ask about register, not industry.